Launch market testing

As soon as they launched, Haven Energy wanted to hit mailboxes with their message: now is the time to buy a home battery. These three postcards have slightly tailored that message to different audiences – #1 to homeowners who have solar panels, #2 to folks living in high fire risk zones, and #3 to people who just had a power outage.

The cards communicate Haven’s value props and process with minimal yet eye-catching copy that drives action.

templates for buyer personas

The brand team at Arcadia decided to create several ready-to-go direct mail templates for our marketing team. Our user research identified three audience types: those seeking out climate action, folks who rent their home, and people motivated to save money.

I collaborated with Arcadia’s Designer on two impactful messaging variants for each cohort that allowed not only for expedited production but also easy A/B testing. (More recently, these templates informed an updated postcard mailer!)

One-pagers

I got to work with Arcadia’s Sales, Product Marketing, and Design teams to develop multiple one-pager assets. Our collaboration resulted in clean, comprehensive summaries of product applications across corporate sustainability reporting and automated utility data reporting.

Standing banners

These banners were made for events Arcadia attended to promote their utility data platform, Arc.

Along with a complementary tabletop sign and informational postcards, the banners give the “short story” on Arcadia at a glance and show event attendees what Arc can help them achieve at a high level.

out-of-home assets

I collaborated with Arcadia’s designer to put together this family of assets. The four panels communicate the possibilities that Arcadia’s utility data platform unlocks in a single glance. They work nicely together and can stand alone.